Privacy Policy | Leadership by Design

1. Introduction

Leadership by Design ("we", "us", or "our") is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 2013 (POPIA) of South Africa. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website and services.

2. Responsible Party

The responsible party for the processing of your personal information is:

Business Name: Leadership by Design (Pty) Ltd
Country: South Africa
Website: leadershipbydesign.co
Contact: Available via our Contact page

3. Personal Information We Collect

We may collect the following categories of personal information:

Identity information: Name, surname, job title, company name
Contact information: Email address, phone number
Assessment data: Responses to our leadership diagnostics, team assessments, and coaching readiness tools
Communication data: Messages sent via contact forms, chat interactions, and newsletter subscriptions
Technical data: Browser type, IP address, pages visited, and cookies (via Google Tag Manager and analytics)
Transaction data: Purchase information for digital products

4. Purpose of Processing

We process your personal information for the following purposes:

To provide leadership coaching, training, and development services
To deliver diagnostic results and personalised recommendations
To respond to enquiries submitted via our contact forms
To send newsletters and relevant content (with your consent)
To process purchases of digital products and programmes
To improve our website and services through analytics
To comply with legal obligations

5. Legal Basis for Processing

Under POPIA, we process your personal information based on one or more of the following grounds:

Consent: You have given us permission (e.g., subscribing to newsletters, completing assessments)
Contract: Processing is necessary to fulfil a service agreement
Legitimate interest: Processing is necessary for our legitimate business interests, provided your rights are not overridden
Legal obligation: Processing is required by law

6. Sharing of Personal Information

We do not sell your personal information. We may share it with:

Service providers: Hosting, email delivery, payment processing, and analytics platforms that assist us in operating our services
Professional partners: Where required to deliver coaching or training engagements you have opted into
Legal authorities: Where required by law or to protect our rights

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Diagnostic assessment data is retained to provide you with ongoing value and to improve our services. You may request deletion of your data at any time.

8. Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These include encryption, secure hosting, and access controls.

9. Cookies

Our website uses cookies and similar technologies (including Google Tag Manager) to enhance your experience and analyse website traffic. You can manage your cookie preferences through your browser settings.

10. Your Rights Under POPIA

You have the right to:

Request access to the personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of your personal information
Object to the processing of your personal information
Withdraw consent at any time (where consent is the basis for processing)
Lodge a complaint with the Information Regulator of South Africa

11. Information Regulator

If you are not satisfied with how we handle your personal information, you may lodge a complaint with:

The Information Regulator (South Africa)
Website: inforegulator.org.za
Email: complaints.IR@justice.gov.za

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

13. Contact Us

For any privacy-related enquiries or to exercise your rights, please contact us via our Contact page.

14. Claude Code Plugins

Leadership by Design distributes AI coaching plugins through Claude Code, Anthropic's development platform. Our plugins (including "Leader as Coach" and "Leadership Index") operate under the following data practices:

No data collection: Our Claude Code plugins do not collect, store, transmit, or process any personal data. The plugins consist entirely of instructional markdown files that run within Claude Code's local environment on your device.
Data processing: All conversations between users and our plugins are processed by Anthropic's Claude infrastructure under Anthropic's privacy policy. Leadership by Design does not have access to any conversations between users and the plugin.
No external connections: Our plugins do not connect to any external servers, APIs, or third-party services. No data flows from the plugin to Leadership by Design's systems automatically.
Premium features: If a user chooses to visit leadershipbydesign.co to purchase premium access or explore the 90-Day Accelerator programme, that interaction is governed by this Privacy Policy (Sections 1-13). The plugin and the website are separate systems with no automatic data transfer between them.
Plugin source code: Our plugin source code is publicly available on GitHub at github.com/LBD-DASH and can be reviewed before installation.

For questions about our Claude Code plugins, please contact us via our Contact page.