What is Agility Intelligence?

Agility Intelligence is the human and organisational ability to adapt, think, lead and perform as conditions change, and SHIFT is the Leadership By Design methodology used to diagnose, develop, embed and measure it. SHIFT measures Agility Intelligence. The two are related but distinct: Agility Intelligence is the capability, SHIFT is the methodology. It is an emerging category that Leadership By Design is building with clients rather than claiming as settled.

How is progress measured?

Movement is measured against your own baseline from the initial diagnostic, in the capability areas the engagement targeted. We do not publish benchmarks, norms or financial return claims.

What makes Leadership by Design different?

Leadership By Design works from a diagnosed organisational problem rather than a course list: diagnose, design, develop, embed, measure. Delivery runs through the system, trained practitioners and digital tooling, so an engagement does not depend on any single individual being in the room.

Can engagements be delivered virtually?

Yes. Diagnostic, development and coaching components can be delivered virtually or in person.

What is a Team Diagnostic and how does it work?

The Team Diagnostic is a free 5-minute assessment that evaluates your team's performance across three key dimensions: Clarity (strategic alignment), Motivation (energy and engagement), and Leadership (accountability and ownership). It provides immediate results with specific workshop recommendations.

Kevin Britz is the founder of Leadership by Design, an executive coach and leadership development specialist based in South Africa. He developed the SHIFT Methodology and has helped hundreds of leaders and organisations achieve measurable improvements in leadership effectiveness and team performance.

What industries does Leadership by Design work with?

Leadership by Design works across all industries in South Africa and internationally. Our clients include corporate enterprises, professional services firms, manufacturing companies, financial institutions, healthcare organisations, and technology companies. The SHIFT Methodology is industry-agnostic and focuses on universal leadership behaviours.

Leadership by Design

SHIFT your leadership. SHIFT your organisation.

SHIFT measures Agility Intelligence. Agility Intelligence is the human and organisational ability to adapt, think, lead and perform as conditions change, and SHIFT is the Leadership By Design methodology used to diagnose, develop, embed and measure it. The two are related but distinct: Agility Intelligence is the capability, SHIFT is the methodology. It is an emerging category we are building with clients rather than claiming as settled.

The Agility Intelligence Diagnostic

The diagnostic is the commercial front door. It runs as a controlled organisational diagnostic that establishes a structured baseline of adaptive capability and identifies priority capability gaps a business case can be built from.

Evidence disclosure: Agility Quotient (AQ) is a developing measurement expression and a working hypothesis. It is not a validated psychometric, not a certification, not an industry benchmark and not a predictive score. There are no norms and no cross-company comparisons. Findings are reported against your own baseline.

Explore the Agility Intelligence Diagnostic

SHIFT: the system behind the capability

SHIFT is Leadership By Design's proprietary organisational system for diagnosing, designing, developing, embedding and measuring Agility Intelligence. SHIFT is the methodology. Agility Intelligence is the capability it measures and develops. They are related but not interchangeable. It is not a training catalogue and not the category itself.

Diagnose: Where is adaptive capability strong, and where does it break?
Design: What has to change, for whom, and in what order?
Develop: How do people build the capability in the flow of work?
Embed: What makes the new behaviour survive contact with the business?
Measure: What changed, and what do we do next?

SHIFT works across five interdependent capability areas: Self-Management, Human Intelligence, Innovative Creativity, Focused Attention and Thinking Critically. These headings are settled public architecture. The underlying construct mapping, item model, scoring and validation are still being developed with client data, and are not presented as a validated factor structure.

See how SHIFT develops capability

Your Next Step

Every route starts with a conversation about the organisational problem you are trying to solve, not an instant score.

Start a diagnostic conversation

About Kevin Britz

Kevin Britz is the founder of Leadership by Design and the architect of the SHIFT system, used inside 30+ Southern African organisations including Momentum, SBI, Discovery, FNB, Regenesys, and SALT IT.

Proof

30+ organisations
4,000+ leaders
25+ programmes
11 years

Content

Blog — Leadership insights and practical frameworks
Podcast — Leadership conversations and interviews
Case Studies — Real results from real organisations
Resources — Free guides and downloads

Contact

Email: hello@leadershipbydesign.co

Phone: +27 84 414 1852